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There were approximately three million single-person households in 2017 in the Netherlands, the highest number reached since 2000. Between 2015 and 2016, total expenses on dating decreased by approximately 11 percent to 684 million euros. This is due to both the decreasing number of people who are actively dating as well as people being less willing to spend much money during a date. Of all couples in the Netherlands, approximately 14 percent met each other through the internet in 2017. This is not only the case for young people. People over 40 years increasingly find a new relationship online. 15 percent of Dutch respondents aged 50 to 59 years old, for example, indicated they did so.
Roughly 17 percent of Dutch internet users said they visited an online dating website, service or app in the second quarter of 2017. Users aged 16 to 24 did this the most, with approximately 22 percent. Based on the number of visitors per month, Lexa.nl was the most popular online dating website in the Netherlands, with 426,000 visitors as of January 2017. According to the results of a 2017 survey, the leading reason why singles would use a dating website was "to search for a serious relationship", as opposed to searching for "a nice date" or "social contact".As of 2017, Tinder is the most popular dating app with a penetration rate of 61 percent among Dutch singles. Badoo, the number two dating app of the Netherlands in 2017, was significantly less popular with roughly 18 percent indicating they use it. When asked during a 2017-survey which dating app singles would consider using if they were to date online, roughly one quarter answered they would consider using Tinder. This was especially the case among people under 30. Domestic app Pepper would be considered by approximately 13 percent of participants, especially among 30 to 39-year-olds. Tinder, however, was popular with both men and women, as both genders indicated they used the dating app.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Stacy Jo Dixon Research expert covering social media usage worldwide 
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Match Group: annual revenue 2012-2023
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U.S. online dating product and service market share 2015
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Market overview
5
- Basic Statistic Number of single-person households in the Netherlands 2000-2023
- Premium Statistic Dating expenditure in the Netherlands 2015-2016
- Premium Statistic Number of active daters in the Netherlands 2015-2016
- Premium Statistic Online dating penetration rate in the Netherlands in 2017, by age group
- Premium Statistic Share of people who have used a dating app or website to date in the Netherlands 2017
Market overview
- Basic Statistic Number of single-person households in the Netherlands 2000-2023
Number of single-person households in the Netherlands 2000-2023
Total number of single-person households in the Netherlands from 2000 to 2023
- Premium Statistic Dating expenditure in the Netherlands 2015-2016
Dating expenditure in the Netherlands 2015-2016
Total expenses on dating in the Netherlands in 2015 and 2016 (in million euros)
- Premium Statistic Number of active daters in the Netherlands 2015-2016
Number of active daters in the Netherlands 2015-2016
Total number of people who are actively dating in the Netherlands in 2015 and 2016
- Premium Statistic Online dating penetration rate in the Netherlands in 2017, by age group
Online dating penetration rate in the Netherlands in 2017, by age group
Share of internet users who use online dating services, apps or websites in the Netherlands as of the second half of 2017, by age group
- Premium Statistic Share of people who have used a dating app or website to date in the Netherlands 2017
Share of people who have used a dating app or website to date in the Netherlands 2017
Share of people who have used a dating app or dating website to find a date in the Netherlands in 2017, by age and gender
Dating websites
5
- Premium Statistic Share of respondents who met their partner online in the Netherlands 2017, by age
- Premium Statistic Share of respondents who are dating online in the Netherlands 2017, by age
- Premium Statistic Fee-based online dating usage in the Netherlands 2023
- Premium Statistic Leading online dating websites in the Netherlands in 2017
- Premium Statistic Reasons to use a dating website in the Netherlands 2017
Dating websites
- Premium Statistic Share of respondents who met their partner online in the Netherlands 2017, by age
Share of respondents who met their partner online in the Netherlands 2017, by age
Share of respondents who met their partner on the internet in the Netherlands in 2017, by age group*
- Premium Statistic Share of respondents who are dating online in the Netherlands 2017, by age
Share of respondents who are dating online in the Netherlands 2017, by age
Share of respondents who are actively dating online the Netherlands in 2017, by age group*
- Premium Statistic Fee-based online dating usage in the Netherlands 2023
Fee-based online dating usage in the Netherlands 2023
Fee-based online dating usage in the Netherlands as of December 2023
- Premium Statistic Leading online dating websites in the Netherlands in 2017
Leading online dating websites in the Netherlands in 2017
Most popular online dating websites in the Netherlands as of January 2017, by number of visitors per month
- Premium Statistic Reasons to use a dating website in the Netherlands 2017
Reasons to use a dating website in the Netherlands 2017
Reasons to use a dating website in the Netherlands in 2017
Dating app usage
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- Basic Statistic Most popular dating apps and websites in the Netherlands 2017-2019
- Premium Statistic Dating apps singles would consider using in the Netherlands 2017
- Premium Statistic Dating app usage in the Netherlands 2017, by gender
- Premium Statistic Dating app usage in the Netherlands 2017, by age and gender
- Basic Statistic Opinions about one-night stands in the Netherlands 2016-2017, by age
- Premium Statistic Respondents with an edited online dating picture in the Netherlands 2017, by gender
Dating app usage
- Basic Statistic Most popular dating apps and websites in the Netherlands 2017-2019
Most popular dating apps and websites in the Netherlands 2017-2019
Best dating apps and websites in the Netherlands from 2017 to 1st half of 2019
- Premium Statistic Dating apps singles would consider using in the Netherlands 2017
Dating apps singles would consider using in the Netherlands 2017
Dating apps singles would consider using in the Netherlands in 2017
- Premium Statistic Dating app usage in the Netherlands 2017, by gender
Dating app usage in the Netherlands 2017, by gender
Dating app usage in the Netherlands in 2017, by gender
- Premium Statistic Dating app usage in the Netherlands 2017, by age and gender
Dating app usage in the Netherlands 2017, by age and gender
Dating app usage in the Netherlands in 2017, by age and gender
- Basic Statistic Opinions about one-night stands in the Netherlands 2016-2017, by age
Opinions about one-night stands in the Netherlands 2016-2017, by age
How do you feel about one-night stands?
- Premium Statistic Respondents with an edited online dating picture in the Netherlands 2017, by gender
Respondents with an edited online dating picture in the Netherlands 2017, by gender
Do you agree with the following: my profile picture is edited?*
Tinder
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- Premium Statistic Annual Tinder downloads in the Netherlands 2015-2019
- Premium Statistic Monthly Tinder downloads in the Netherlands 2017-2020
- Basic Statistic Number of sex partners found on Tinder in the Netherlands 2017, by gender
- Premium Statistic Leading lifestyle apps in Google Play in the Netherlands 2020, by downloads
- Premium Statistic Leading Android apps in the Netherlands 2022, by revenue
- Premium Statistic Leading non-gaming Android app publishers in the Netherlands 2022, by revenue
- Premium Statistic Leading non-gaming iPhone app publishers in the Netherlands 2022, by revenue
Tinder
- Premium Statistic Annual Tinder downloads in the Netherlands 2015-2019
Annual Tinder downloads in the Netherlands 2015-2019
Total number of downloads of Tinder in the Netherlands from 2015 to 2019
- Premium Statistic Monthly Tinder downloads in the Netherlands 2017-2020
Monthly Tinder downloads in the Netherlands 2017-2020
Total number of downloads of Tinder in the Netherlands from January 2017 to October 2020
- Basic Statistic Number of sex partners found on Tinder in the Netherlands 2017, by gender
Number of sex partners found on Tinder in the Netherlands 2017, by gender
Average number of sex partners found on Tinder in the Netherlands in 2017, by gender
- Premium Statistic Leading lifestyle apps in Google Play in the Netherlands 2020, by downloads
Leading lifestyle apps in Google Play in the Netherlands 2020, by downloads
Leading lifestyle mobile apps in the Google Play Store in the Netherlands in September 2020, by number of downloads (in 1,000s)
- Premium Statistic Leading Android apps in the Netherlands 2022, by revenue
Leading Android apps in the Netherlands 2022, by revenue
Leading Android apps in the Google Play Store in the Netherlands in September 2022, by revenue (in U.S. dollars)
- Premium Statistic Leading non-gaming Android app publishers in the Netherlands 2022, by revenue
Leading non-gaming Android app publishers in the Netherlands 2022, by revenue
Leading non-gaming app publishers in the Google Play Store in the Netherlands in September 2022, by revenue (in U.S. dollars)
- Premium Statistic Leading non-gaming iPhone app publishers in the Netherlands 2022, by revenue
Leading non-gaming iPhone app publishers in the Netherlands 2022, by revenue
Leading non-gaming iPhone app publishers in the Netherlands in September 2022, by revenue (in U.S. dollars)
Badoo
5
- Premium Statistic Leading Android social media apps in the Netherlands 2022, by downloads
- Premium Statistic Leading Android social media apps in the Netherlands 2022, by revenue
- Premium Statistic Leading iPhone apps in the Netherlands 2022, by revenue
- Premium Statistic Leading iPhone social media apps in the Netherlands 2022, by revenue
- Premium Statistic Leading non-gaming iPhone app publishers in the Netherlands 2022, by revenue
Badoo
- Premium Statistic Leading Android social media apps in the Netherlands 2022, by downloads
Leading Android social media apps in the Netherlands 2022, by downloads
Leading social media apps in the Google Play Store in the Netherlands in September 2022, by number of downloads
- Premium Statistic Leading Android social media apps in the Netherlands 2022, by revenue
Leading Android social media apps in the Netherlands 2022, by revenue
Leading social media apps in the Google Play Store in the Netherlands in September 2022, by revenue (in U.S. dollars)
- Premium Statistic Leading iPhone apps in the Netherlands 2022, by revenue
Leading iPhone apps in the Netherlands 2022, by revenue
Leading iPhone apps in the Apple App Store in the Netherlands in September 2022, by revenue (in U.S. dollars)
- Premium Statistic Leading iPhone social media apps in the Netherlands 2022, by revenue
Leading iPhone social media apps in the Netherlands 2022, by revenue
Leading iPhone social media apps in the Apple App Store in the Netherlands in September 2022, by revenue (in U.S. dollars)
- Premium Statistic Leading non-gaming iPhone app publishers in the Netherlands 2022, by revenue
Leading non-gaming iPhone app publishers in the Netherlands 2022, by revenue
Leading non-gaming iPhone app publishers in the Netherlands in September 2022, by revenue (in U.S. dollars)
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